Text Analysis: An Introduction For Curious Business Owners

It is everywhere-from the marketing materials you send through the mail to the incoming queries from customers you get on your website. Text encompasses the life of any business owner, even though for the most part, text is overlooked because it is such a broad and natural component in the business world. The thing is, text in whatever form can be used to harness powerful data through a process known as text analytics. Read More 

Throwing A Client Appreciation Bash: Ways To Promote Your Business

When you have large-scale clients that make up a majority of your company's success, you want to make sure you show them often how much you appreciate their loyalty. Throwing a celebratory appreciation party showcasing client contribution and your company's growth as a result is a terrific way to draw in new clientele while giving your current ones the credit they deserve. Here are ways you can promote your business to make it even more successful while benefiting the people who help you succeed. Read More 

Advertising Your Business During A Golfing Charity Event

If you own your own business, and you are in charge of planning an upcoming golf event in an attempt to raise money for a charity, you will most likely want to have some forms of advertising available to entice participants to become potential customers in the future. Many golf courses will rent out their space to be used for non-profit events, however, providing those who attend with amenities pertaining to the business side of your event will most likely be your responsibility. Read More 

Three Advantages To Use Direct Mail Marketing Professionals

Direct mail is an often overlooked, yet powerful, marketing tool. But there are many mistakes that can be made attempting to use this type of marketing on your own. Due to their wide range of services, using a direct mail professional like Early Express Services Inc can give you the best chance of success. The following are a few of the advantages to using this type of marketing professional. They often have a mailing list service Read More 

Trying To Expand Your Business By Recruiting And Marketing? What To Get For Your Next Event

If you're looking to recruit people for your business at local job fairs and large marketing events, there are a few great tools to get the attention of potential employees. When college students and other people are looking for a job, they can be persuaded and encouraged by great displays and marketing. Here are a few ways to bring the applicants in, an to help spread the word about your business. Read More