Direct mail is an often overlooked, yet powerful, marketing tool. But there are many mistakes that can be made attempting to use this type of marketing on your own. Due to their wide range of services, using a direct mail professional like Early Express Services Inc can give you the best chance of success. The following are a few of the advantages to using this type of marketing professional.
They often have a mailing list service
If you already have a mailing list that consists of good sales leads for your company, then you can use this. However, if you don't have anything at the present time, this type of company has access to large lists that focus on a particular market segment. So if you don't think you're ready for direct marketing because you lack a good list, then don't let this hold you back. A direct marketing company will have a mailing list that fits your product line.
Advertising design services
Although you can provide the content for your advertising, you want it to be read and your images looked at. This is a great advantage in using a professional. A direct mail company can create the design of the cover letter, if needed, along with a brochure or any other format you would like for your direct mail campaign. Postcards can also be designed for you. They may be able to help you with the written content too.
Print and envelope design services
A direct mail marketing firm will have a range of printing services available for all of the mailing pieces that you wish to send to prospective customers. This includes includes an envelope, if one is being used. The envelope can have your company's return address on it, and your business logo if you desire. Keep in mind that your envelope is the first and most important step in direct mail success. You want an individual to open the envelope and not simply throw it in the trash. Direct mail marketing professionals have experience and knowledge on how best to design the envelope to entice the recipient to open it.
In addition to the services above, many firms will also do the mailing for you. In short, a direct mail company can do everything for you from start to finish. The services listed above are only a few of the services that you can take advantage of. Many of the large companies offer a lot of other services you may want to use. Most importantly, you should keep in mind that you don't need any previous knowledge or even a list to start marketing your products by direct mail.