Effective Marketing Strategies for Your Small Business

About Me

My name is Linda Steinberg, and I’m excited to share some of my experiences as a small business owner. I own and run a small boutique. I have a physical location and sell items online too. Over the years, I have turned my business into one that sells mainly items that are made by local artists and seamstresses. While this poses some difficulties such as not being promoted on large manufacturer’s websites, I have learned many marketing strategies on my own. Marketing is a large expense on my budget, but it’s also the one that pays itself off in the end. I’m going to share some of the marketing techniques I use such as distributing local flyers, mailings both snail and email, social media, signs and banners, and promotions. I hope that you can take some of this information and use it to your benefit.