A popular strategy in the real estate industry involves paying cash for "beat up" homes. The process consists of paying a fair price for a property and allowing the property owner to close the sale as quickly as they want. The internet stands as the primary way people search for cash buyers, but traditional television advertising could reach even more potential sellers. Real estate professionals involved with these types of transactions could work with a firm to produce impacting TV spots.
Not Everyone Relies on the Internet
Although many potential home sellers turn to the internet to research their options, not everyone does. Older persons who don't use the internet or even own smartphones won't be reached with online advertising. Direct mail flyers attempt to target these and other potential sellers, but such material may be dismissed as "junk mail." While no method of TV advertising can guarantee any results, the possibility of well-crafted ads connecting with viewers exists.
The Live-Action Benefits of TV Advertising
Unlike still images and repetitive text, television advertising relies on live-action audio and video. Everything comes alive when appearing on television. A cash buyer can tap into television's age-old benefits by:
- Displaying Recently Purchased Property: Some viewers may wonder, "Is my home a fit for a cash buyer?". They may think their home's condition is too far gone, or they may assume they property's decent condition makes it a bad fit for a cash-for-home sale. A television commercial take can take the viewer inside and outside a few homes through brief clips. The commercial could entice the viewer to learn more about cash buying and possibly become a cash-for-home seller.
- Presenting Seller Testimonials: Who are the cash sellers? A television commercial can answer that question by allowing those willing to speak about their experiences to do so. Of course, the two or three testimonials will be short, since a commercial runs 30 seconds. Brevity might not be an issue. Again, if the commercial intrigues and connects with the viewer, they may take steps to contact the advertiser.
The television ads do need to look good. Hiring a professional videographer to shoot and edit the video increases the chances of a successful campaign.
Targeting the Ads
Working with a firm that fully understands television advertising makes sense, too. The commercials must appear in front of the right audience. A marketing expert could oversee research that improves TV advertising targeting. Hopefully, better targeting results in improved results.