You want to reach as wide a local audience as possible. You do this by putting adverts in your local newspaper, doing a small amateur commercial that runs on local channels, and being a major face in your community.
One of the most classic ways to gain customer awareness in your area is to get involved in radio. Radio advertising has been around for decades and is still one of the best ways to get your company name or brand out there. Here are reasons why getting on the radio is good for your business.
You reach a wider audience
A large majority of people of all ages listen to the radio. Some people listen to the radio on their way to work, others while they run simple errands. Since you are submitting a message that plays in between songs or lectures, your audience doesn't have to watch or read what you have to say, they simply listen to your quick delivery in between their favorite radio broadcasts.
Use the radio to showcase a major sale, grand re-opening, or other major event in your business. Have the radio announcer submit your advertisement several times in a day or a few times an hour for a few days to really get your message across.
You delve into classic advertising
Mailing people adverts gives no guarantee they will read them. Putting an ad in the paper doesn't mean your message will be more than skimmed through, if read at all. However, a radio commercial is hard to miss as people don't have a choice whether they listen to your marketing attempt unless they change the station, which isn't that likely.
There's a reason this classic form of advertising is often used among businesses: the form of reaching the audience is effective and cost-effective as well. This type of advertising is also a breath of fresh air for consumers who are used to be marketed to online and via television, so it can make your local business stand out.
You let your personality shine
You don't have to just do recorded advertising on the radio. You can also do live interviews during radio-sponsored events to let your personality shine. This is a favored route of many businesses and can make your company sound more human. There are many ways you can advertise in the radio business. Speak to a radio sponsor to learn more about this advertising opportunity.