A social media agency will help you create and/or maintain a high-quality social media page. Most of the time, they will handle the operations of all of your social media pages to ensure that everything you post, react to, etc., will represent your company in a positive, helpful manner. Without a social media agency's assistance, you're limiting your capabilities in the social media realm. 

Here are some of the things that a social media agency will do for you:

Edit Pre-Existing Accounts

If you have any social media accounts for your business before you start working with a social media agency, they will go through them and edit them to better represent your brand. That means removing any potentially offensive or unprofessional content, spelling/grammar errors, or dead links, and ensuring everything is properly branded. It's far too common for businesses to have old material on their social media pages that could cause problems, so it's helpful to have a social media agency do an audit and ensure your online content truly represents your business.

Images and Videos

A social media agency will post images and videos on your social media pages and give them captions. They will use their expertise to choose the right videos and images and edit them in order to attract attention, get likes, etc. In most cases, you'll provide them with numerous images and videos that they can sort through and organize to eventually post to your pages in a strategic way. 

Links

One of the most important aspects of social media for businesses is linking to your personal website, and a social media agency will help you do that. If you can get your social media followers to go to your site where they can access your online store, services, etc., you can drastically increase your earnings. 

Events

If you're ever having a special event for your business, the social media agency will help you get the word out about it. When done the right way, you can drastically increase the number of people that attend your event because they heard about it from social media.

Products and Services

If you sell products or services, a social media agency can help you make sales directly on social media, or by promoting on social media platforms. Many social media sites allow you to sell directly to customers, by creating a store on the platform. 

Ads

Advertising on social media platforms takes some skills, and a social media agency will help you do it more effectively. If you have anything you want to promote, and you want to pay to post ads on social media sites, it's always best to have some help from a social media agency that knows how to do it correctly.