According to the Department of Labor, researchers have determined that 83 percent of learning happens visually. The brain processes language and emotions visually. When you read the word apple, you visualize an apple. If you later think about an apple, you don't see the word apple in your mind, you see an actual apple.
Canadian researchers found that in the digital age the average human attention span is down to eight seconds. That means to catch someone's attention, a visual display is the way to go. Here are two ways to use visual thinking to your advantage in your marketing.
Use Social Media
It is imperative companies have a strong social media presence. If you haven't jumped on the social media bandwagon yet, all aboard! If you aren't savvy with Facebook, Instagram, Twitter, and Pinterest, find out which one of your employees are or hire someone to do the job. The use of pictures in these applications help promote visual thinking by your customer base.
If you don't have a strong presence, potential customers aren't going to find you, they're going to find your competitor. Phone books with expensive ads are quickly becoming a thing of the past.
Looking for your Facebook page is how customers are more likely to contact you and learn about your services and products nowadays than the yellow pages. Keep it updated, answer questions, and interact with your visitors. You will be building customer relationships before they even become a customer.
Provide fresh content on your Facebook page that will re-direct them to your website and blog. Share images that encourage people to save it to Pinterest, where other Pinterest users will see it and help create a free publicity buzz for you.
Appeal to Their Emotions
Take as an example a commercial for an animal shelter encouraging people to adopt. It is going to be more likely to be noticed if it has a sad puppy dog and accompanying music that tugs at your heartstrings. This will work far better than just a narrator explaining how many animals currently need to be adopted and appealing to your logic or sense of duty to come adopt one.
When you think about your company's products or services, think about how you can appeal to your target market audience's emotions. This subtle influence can make the difference between a customer tuning in or tuning out.
Visual images are powerful communicators, and in the online world, they are more powerful than ever. Be sure you are evoking visual thinking from your customers.